"But we're taking things up a notch to celebrate our most delicious HARD MTN DEW flavors yet by creating the boldest summer job ever: our 'Chief HARD Officer.' We are hopeful this one lucky fan will bring ridiculous passion and expertise to this incredibly ridiculous role." "HARD MTN DEW is once again going where no brand has gone before – which is not easy when you've already married a fan to a can and thrown a spring break rager for the ages at a retirement community," said Erica Taylor, senior brand director for HARD MTN DEW.
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